All you need to do is to replace the example text and upload the images. You can easily import and export excel files to work with your tasks online, manage dates, track progress, and estimate marketing budget. You dedicate a few weekseven monthsto writing the book. Finally, when the dust settles, youre rewarded with a handful of daily sales. The ultimate book press release template free download. I call this a book marketing action plan, and you can download a free excel template to build your plan here.
Prelaunch marketing launch week postlaunch marketing. Book marketing spreadsheet the perfect graduation gift. For example, you could follow steve scotts 5day launch plan that works which he used to effectively launch the bestselling book 10minute digital declutter that he coauthored with barrie. You can use this theme to create a book launch landing page website or a multipage website. How to create a written book launch plan author media. As the launch date approaches, the flurry of activity increases, making it easy to overlook something or cut corners.
Here is a free sample press release template which you can use to announce the launch of a new book. When preparing to launch your book in the world, you can use all the help you can get to spread the word. Whether youre a newby or a veteran of product launch planning, theres no denying the anticipation of opportunity and the stress of accomplishing all of the necessary tasks. Event planning template name of event what building opening, sports day, art show, launch of new program date of event time of event. Each objective or goal will require a different launch strategy. Tips were very appropriate as i am planning for self published book.
Authors dont like book marketing because they think it means telling strangers about your book. Read on for tips on promoting yourself with a wellexecuted book launch party. The book launch toolkit has 20 different tools, 7 worksheets, and 4 cheat sheets, as well as an innovative launch plan tool that will help you conquer every aspect of the launch, on time, on budget, and with superior results. Most of the launch plan is a long list of launch activities and reasons for each of them. Heres how to plan and write your book, in ten simple steps. A book launch plan for firsttime authors without an. A launch will build your author business by increasing your email subscribers and social media followers. How to confidently plan and execute a successful book. Unfortunately, its an exercise in frustration to launch ones online presenceand get up to speed on social mediain conjunction with a book release. So for your third or fourth book launch, youre going to use all of the above strategies where they make sense and then add elaborate as follows.
A simple 10step book launch plan you can easily use to outrank bestselling authors. This is how to create a prelaunch strategy for your book medium. Spend time going through every item on this checklist, so that you get a feel for all of the options that are available to you. One top focus should be planning the actual launch of your book. A book press release is an important part of your book marketing effort, you know it, i know it, the guy next door knows it. After years of testing various marketing strategies, ive developed a book launch checklist with triedandtrue tactics that best build buzz and sales. If you want your books to succeed, to get into the hands of your readers, to potentially achieve bestseller status.
Tip 4 dont make the book launch event all about you. Product launch marketing template is your reference to make any new goods be a hit in the market in just a short time. How to throw a book launch party that isnt a waste of. Once you have the basic template, your future covers will be easy. How to create a book marketing and publicity campaign. Its such an important question and one that has some simple answers as well as more intricacies. It can also help you establish your brand, your message, and presence on the web. Today id like to share some of the best resources for helping you plan your nanowrimo novel or any novel for that matter here are links to character planning resources and some of my favorite more. Following is a simple email template you can modify to announce your new book to those you are close to and invite them to. Product launch marketing plan free download excel template. An enterprise map of ghana book launch lapalm royal hotel, accra ghana, april 2012 on monday 16th april 2012, the igcghana programme in collaboration with the ministry of finance organised an event to launch the book. Your guests are there in support of you, so make sure you greet them with food, drink, entertainment, free swag, and the chance to win prizes the preparations are a lot of work, but this stepbystep checklist should help reduce that feeling of floundering. Quickly change text, colors, images or entire sections to make a beautiful page. Make sure the typos are fixed and everything looks good.
The complete book launch party checklist tiana warner. A good book launch party should be about the guests as much as it should be about your personal achievement. I tend to go overboard with my courses and tutorials, and am trying to simplify. Releasing a statement of a new book will improve its overall promotion which includes visibility and sales. Writing a book is a good start, but its not enough. Keeping track of who is responsible for what and when. In this blog post we focus on planning a book launch to celebrate your new book a kind of birthday party for your latest creation.
A church launch plan is an important document that states particulars regarding the construction or expansion of a church institution. This timing is for a shortlead campaign such as pod with createspace and ingram spark. After years of helping authors build their platforms, and then use those platforms to launch top. Top 10 businessplan templates you can download free. It will also expand your reach, your network, and may even present. Whats the most critical element of a successful book launch. Authors who set up some personal market tactics to execute, whether standalone efforts or those in tandem with their publisher, sell more copies. The better you can tell the overall launch story and how all the pieces fit together, the better you can defend your launch plan and the budget youll need to execute the launch. Its also hard to keep up with all the options that are available. No one will do all of these tasks, but having them in order and in a chronological sequence can be a powerful help in getting yourself organized. Of course, under any of these highlevel tasks, you will need to add subtasks. Book launch checklist and timeline the purpose of this checklist is to assemble in one place a list of many of the most common tasks authors take on when they run a book launch. This post focuses on nonfiction books, as the planning process is very different for fiction. Over the last decade, ive worked with hundreds of authors and launched dozens of books to the top of the new york times, wall street journal, and other bestseller lists.
An enterprise map of ghana, written by john sutton lse and bennet kpentey sync consult. Each section of the book launch press release template offers an explanation of the type of content or information you should include. Not every author will create every kind of event, but most will, at a minimum, have a book launch. Creating a book launch website in 45 minutes, on your own. Book template to showcase and sell products generate leads. Creating a book marketing and publicity plan is necessary for all authors, whether your publisher is a traditional house or youre trying to selfpublish. Ive had three in a little more than two years, and ive found some elements of a book launch party to be consistent while others changed or evolved. A book launch plan for firsttime authors without an online. It will give you a complete arsenal of book launch tools. Your book launch can be a highly complex project with a lot of moving parts. Email template for family and friends use for your book.
How to confidently plan and execute a successful book launch. Uniquely customize a sales page for all your book titles. Wait a couple days rank is always wonky right after preorder launch. Promotion can seem like a daunting task, especially when it comes to planning your first book launch. It is important that this document is pleasant and intriguing to capture the attention of the media. Learn the 6 essential elements to a winning book launch. When i was getting ready to launch my own book, life after college, i knew i needed a way to track the hundreds of book promotion action items and ideas floating around in my head everything from website development to book tour planning to advance copy recipient lists, so i created a 15tab master spreadsheet as a way of organizing the. Its not only hard to know what you should be doing. Apple mac pages, microsoft publisher, adobe illustrator ai. Hes planning a book launch for 2015 and asked what i recommend for his book launch dates. At any given time, there seem to be 1,000 different ways to market your book. And, of course, there are some marketing elements that a trad publisher does very well, and that an indie author basically cant do at all. The mybook publishers website script is a predesigned and fullfunctional template for creating book launch sites. It provides indepth detail on the purpose and goals of the initiative and several other aspects as well.
Before you can start planning your book launch party. Press releases can be an important component of a book publicity campaign. Novel planning tools and worksheets all freelance writing. Book launch checklist and timeline the book designer.
The first thing you need to do when planning a book launch is set yourself a budget. If done well, a book launch can create urgency, excitement, and unstoppable momentum for your book. To begin forming your book marketing plan, start by building a list of tasks. Plan a successful book launch book release template planning to publish a book this year. Theres one for every stage of your social marketing journeyfrom planning and creating content, to publishing posts and measuring results. Plan your book launch tasks nonfiction authors association.
In the sections that follow, im offering a new product launch strategy thats sustainable and. Promoting your book takes careful planning so you get the. But heres the interesting thing book launches arent that complicated in fact, here at authority. With our first book launch, we just thumped out a buy my book now email to the few names we had on our list, and we got what we got.
The first time you launch a new product especially if youve never done it before the process might feel overwhelming and confusing. Just like there are a variety of business models to choose from when planning your venture, there are a variety of book launch strategies to choose from. Cancellation, weather rehearsals signage directional, parking toilets lost children etc. If youre selfpublishing or releasing a book through a small press, being pampered isnt usually part of the equation. Now that youve published your book, host an unforgettable book launch party. A book press release template is a statement by the publishing company announcing the launch of a new book. This is the manual you must download to make a careful selection of the people, resources and contingency plan to make your product launch plan a success. If your book is traditionally published, your publisher may or may not insist on sending a local bookseller to the launch specifically to keep track of book sales for you and to handle those transactions. Fill the templates out, customize them, and execute.
This template gives you a predefined structure of your marketing project. This template captures a serene, calm, indulgent feeling. Today im at the san francisco writers conference and i keep finding myself repeating my book launch formula to authors. The jo, jeff, and lindsay talk about how to plan a successful book launch. We recently talked about preparing for nanowrimo during october, and i shared some of my own plans such as using the snowflake method for this novels outline. A product launch plan template includes a brief back story to the launch. If youve ever wanted guidance on how to plan a book release, then the book launch planner will be. Book launch tools, resources and content to help authors. Plan a successful book launch book release template. The ultimate 10 step guide to plan and write your book wtd. Adding these subtasks to the project plan for your book has pro and con implications, in particular related to manageability and clarity. The website allows readers looking for that next great author to read and provide feedback on the book for free.
As an indie author, you probably dont have a whole lot of cash to sling around on overthetop parties, so this is a really important step. While its not easy to launch a book without any kind of online presence, many firsttime authors are in exactly that position. If youre a novelist or wouldbe novelist, you may find some of the general advice helpful but for more tailored help, check out my post your twoyear plan for writing, editing. By the way, online research revealed your 12 tips for successful book launch parties article in yahoo news. See more ideas about book launch, launch party and party. Book launch press release template all freelance writing. Of course you could wait for launch day, but you may be left wondering why the hundreds of sales you were expecting dont happen. Decide whether your book launch is inviteonly or open to the public. This gives a clear idea to the sponsors, authorities and all the involved individuals to unite and collaborate in the process making it quicker and. A simple 10step book launch plan you can easily use to outrank.
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